Understanding Audience Profile

Target audience profile refers to a detailed appraisal of a customers characteristics attitudes and behaviours. It enables the supplier to target the communication to best effect.
Types of audience profiles:
Demographic Profiles: this is quantifiable statistics of a given population. The most commonly used variables from demographic are age, gender, job, location, marital status, education level, income and nationality.
Psychographic profiles: this is reflecting common activities, interests and opinions as well as attitudes and values of those people.
Using and checking these profiles together can save you from making huge marketing mistakes so is always useful to do this.
 
ACORN is a geodemographic (which means geographical and demographics analysis combined) classification of British social classes and is commonly used by marketing professionals, entrepreneurs and researchers, this is to measure and target the consumers and characteristics.
 

 
 
 

This table shows the official social classifications in the UK

Semiotic Analysis of NME Front Cover

School magazine contents page

Final school magazine

Photo shoot photos

I took a variety of pictures that I could use for my cover image.


In this first image I have captured an A level student doing some research in a media lesson for there blog. I thought this was a good image to take as it represents the school as hard working and intellectual, the glasses make the student look more intelligent.














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This is a duty student occupying his time by reading. I thought this would be a good image for the cover image as all students have to do this duty and will be able to relate to it. The boy is positioned the way he is as its a natural position and he looks relaxed in his environment.















I took this image to show off the schools uniform and logo. The student looks very happy and is dressed very smart with the blazer and her school shirt buttons all done up. This is a good role model for younger students to dress presentably as this girl is one of the oldest in the lower school.
















This image I decided to take because it shows the students doing something different than just working, It shows our school has a variety of enjoyable lessons and the 2 girls look very interested in what they are doing. These students are year 7s so I thought this would be good to show we got them confident at an early stage in their school.











Planning my photo shoot

For my school magazine I need to plan who the cover model for my magazine and what they are going to represent. I have decided I am going to use a year 11 student that goes to St Gregory's for the central image. She will be in her school uniform showing the school logo so its a clear representation of what the magazines about. I will do her standing either with a plane background so the student stands out in the image.
I want the student to look like she shows a good representation of her secondary school so she will look very smart and well dressed. I have decided to do a year 11 student as my cover model as she is going through her GCSE's which everyone has experienced. She has been at school for a while now and is quite well known within the school. This means other students will be able to relate and will want to have a look at this magazine. Students that are in a younger years are soon going to experience these exams so may read the magazine for this reason. Also some parents may read the magazine as their children already go to the school so they can also relate.

Deconstruction of heat magazine front cover

Representation of women
On the front cover of gossip magazines, the celebrities are usually women as the 'female victims'. they are usually objectified for males eyes or made victimised and shown in a negative light to satisfy the audience.
Target audience
Primarily the target audience are working class females. People that read it tend to be interested in celebrity gossip and 18-35.

Heat communicates with its audience by using bright colours, normally red blues and yellows. These anchor the codes of the conventions of the gossip magazine which attracts the target audience.

In general all gossip magazines have a high ratio of photography to text. In the heat magazines the masthead is red and a block lower case serif font which is shadowed and this will stereotypically appeal to female audience.

In the corners of both magazines, the mode of address is upbeat and is targeted to the audience in a excitable way. This makes the reader feel is exclusive and the reader feel inclusive.

The main cover line story for this magazine relates to members of the audience as its about falling for a boy. This is emphasised by a pub which is a vibrant blue which makes you attracted to it.