Understanding Audience Profile

Target audience profile refers to a detailed appraisal of a customers characteristics attitudes and behaviours. It enables the supplier to target the communication to best effect.
Types of audience profiles:
Demographic Profiles: this is quantifiable statistics of a given population. The most commonly used variables from demographic are age, gender, job, location, marital status, education level, income and nationality.
Psychographic profiles: this is reflecting common activities, interests and opinions as well as attitudes and values of those people.
Using and checking these profiles together can save you from making huge marketing mistakes so is always useful to do this.
 
ACORN is a geodemographic (which means geographical and demographics analysis combined) classification of British social classes and is commonly used by marketing professionals, entrepreneurs and researchers, this is to measure and target the consumers and characteristics.
 

 
 
 

This table shows the official social classifications in the UK