On the front cover of gossip magazines, the celebrities are usually women as the 'female victims'. they are usually objectified for males eyes or made victimised and shown in a negative light to satisfy the audience.
Target audience
Primarily the target audience are working class females. People that read it tend to be interested in celebrity gossip and 18-35.
Heat communicates with its audience by using bright colours, normally red blues and yellows. These anchor the codes of the conventions of the gossip magazine which attracts the target audience.
In general all gossip magazines have a high ratio of photography to text. In the heat magazines the masthead is red and a block lower case serif font which is shadowed and this will stereotypically appeal to female audience.
In the corners of both magazines, the mode of address is upbeat and is targeted to the audience in a excitable way. This makes the reader feel is exclusive and the reader feel inclusive.
The main cover line story for this magazine relates to members of the audience as its about falling for a boy. This is emphasised by a pub which is a vibrant blue which makes you attracted to it.
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